Editor's introduction: With the popularity of Internet smartphones and the increasing pressure of modern people's living environment, the short video industry bulk sms service continues to explode, taking it as the main way for people's spiritual consumption, but more and more people are aware of it. , the precipitation of knowledge has a life-long impact on a person, making online reading more people's attention. This article analyzes the library and its competing products, and draws out the shortcomings and areas for improvement of the current reading products. 1. Introduction to Competitive bulk sms service Analysis 1.1 Description of Competitive Analysis Analyze the reading industry, understand the needs of users, tap the pain points of users, and derive the core functions of products;
Analyze and read the app's competing products, understand the basic functions of the industry through direct competing products, compare the differences bulk sms service and find better functional iteration directions. 1.2 Test environment 2. Industry analysis 2.1 Industry Background Figure 1: Global Smartphone Shipments (Millions) Figure 2: Capacity of domestic online literature industry Figure 3: The situation of Chinese online literature going overseas Summarize: The scale of my country's online literature production capacity is gradually developing. According to CNNIC data, as of March 2020, my country's online literature users reached 455 million, an increase of 23.37 million compared with bulk sms service the end of 2018, accounting for 50.4% of the total netizens; mobile phone online literature users reached 453 million , an increase of 42.38 million from the end of 2018, accounting for 50.5% of mobile Internet users.
The scale of online literature in my country has become more mature, and the proportion of its use is also relatively large. In the next step, the target market bulk sms service can be invested in the global scope, overseas users can be expanded, enterprises are encouraged to go overseas, and a larger market space can be created for them. Conducive to the formulation of the next market strategy. 2.2 PEST analysis method (1) Policy factors Since the 18th National Congress of the Communist Party of China, "building a cultural power" has become a concentrated expression of my country's national cultural bulk sms service strategy. The "One Belt, One Road" policy supports and encourages the joint manufacturing of Internet companies with competitive advantages. Influenced by the national dividend policy,